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Blog Posts by Andy Sheldon

What can your company learn from customer clickstream data?

4 Insights to Glean from Clickstream Data

Andy Sheldon | November 10, 2017

Digital platforms have become information-rich resources for businesses, particularly when applying insights to improve the customer experience. Today's consumers leverage a number of different systems and touchpoints to engage with companies, and understanding this journey is absolutely critical. Analyzing customers' digital trails, a process known...

Your company's data privacy policy must now include the rules of the EU's General Data Protection Regulation.

4 Steps to Prepare for GDPR

Andy Sheldon | October 19, 2017

The deadline for the European Union's General Data Protection Regulation is edging closer, and businesses must make efforts now. GDPR will change the way organizations across the globe treat sensitive personal data, and your firm must be ready.

Here's a few steps...

The GDPR deadline is quickly approaching, and companies must ensure they have the necessary technological support for compliance.

GDPR: The New Y2K

Andy Sheldon | September 13, 2017

  Most of us remember Y2K. As we edged closer to the year 2000, the world counted down, theorizing what would happen within coded computer systems as the change took place. Luckily, Y2K wasn't as big a deal as many thought - conspiracies surrounding computers acting...